Email marketing is all about contacting or following up with business associates, such as prospective and existing clients, or with any other opt-in subscribers. The list of emails can be your own or that of a third party.
Broken down, email marketing consists of:
- Building a list of email addresses,
- Determining marketing goals, and
- Creating an email marketing strategy to follow up with subscribers
Following up with your customers or prospects allows you to generate new and repeat business over time, resulting in more sales.
Increase Long-Term ROI
Follow-ups convert one-time sales into repeat sales without the need for any additional or expensive marketing investment.Request a Quote