On-page Search Engine Optimization
OnPage SEO is usually the first step of any SEO strategy. It involves preparing or optimizing the website for the search engines. Effective OnPage optimization guarantees that the search engines will be able to classify your pages depending on what keywords the pages pertain most to.
You can partly influence this by optimizing your pages for particular keywords that are known to attract targeted and lucrative search engine traffic. Without OnPage SEO the efforts put into Off-Site SEO practices will not achieve the best results.
The optimization process comes down to three steps that need to be completed for each page that you want to rank in the search engines:
- Optimizing the HTML markup code,
- creating keyword relevancy, and
- making the pages accessible to the search engine robots.
Theoretically the rank you achieve in a search engine for any particular keyword has absolutely nothing to do with how credible your website is. However, the reality often shows that the average non-savvy Internet user expects the websites that appear first in their searches to be among the best and most credible.
More Search Engine Traffic
The goal of SEO is to drive organic search engine traffic. When your website's pages are optimized for specific niche keywords, also known as long-tail keywords, you will attract more traffic than if you started to optimize for a broad and highly competitive keyword.Request a Quote